M&M Move & Haul
A new moving and hauling crew in Maine started with a name, a service list and two counties to cover. We built the brand, packaged the identity and launched a site that lets customers ask for a quote by text.
From “I need a hand” to a text for a quote
Pick a service and open a prefilled text. Swipe through the screens.
The full site on a laptop
First impression
The Dolly mark, spruce and amber, and one promise: “We’ll take it from here.”
What we handle
Local and out-of-state moving, junk removal and furniture assembly, with room to ask about another job.
How a job goes
Three steps explain what happens from the first message to the job.
Where they work
Thirty towns across Androscoggin and Cumberland counties, grouped by county.
Text for a quote
The junk removal page preselects the service so the visitor can open a text with the request written.
Contact
Text, call and email together, with the same quote card on the contact page.
The Challenge
M&M Move & Haul is a new moving and hauling crew serving Androscoggin and Cumberland counties, Maine. The starting point was a business name, a list of services and a service area. There was no logo, no photography, no website and, at first, no phone number.
The business needed an identity people could recognize and a clear way to ask for help with a move, junk removal or furniture assembly. The site had to explain the services without asking visitors to work through a form.
The Solution
We built the identity around Dolly: an M riding on a hand truck. Claude and Codex each designed logo concepts and critiqued the other’s work before the mark was chosen. Dark spruce (#163A2F), signal amber (#F2A900), Big Shoulders display type and Archivo body type carry the identity through the site, with the tagline “We’ll take it from here.”
The brand kit includes horizontal, stacked and icon logos in full colour, white, green and black, supplied as SVG and PNG, plus a social profile picture, fonts and an 11-page brand guidelines PDF.
The eight-page site covers home, four services, the service area, contact and a 404 page. Thirty towns are grouped across the two counties. The quote card lets a visitor pick a service and open a prefilled text to the business; call and email are one tap away. Nothing to fill out, nothing stored. The photos are AI-generated and representative, not pictures of the crew or its jobs.
The Results
The brand and site were built and launched October 11–12, 2026. M&M now has a complete identity and a website at 207moveandhaul.com, using Maine’s 207 area code. The site is hosted on Vercel and included in Automyte’s uptime monitoring.