Case Study

Hector's Exterior Services

Industry: Pressure Washing & Exterior Cleaning Services: Web Design, Local SEO, Google Business Profile, Business Cards Delivery: Scope-specific

A veteran-owned pressure washing company in Ocala, Florida wanted a website that turns visitors into estimate requests, and a business it fully owned online: its own domain, its own Google listing and its own phone number everywhere.

Walkthrough · on a phone

From “my driveway needs this” to a text to Hector

Homeowners find Hector on their phones. Swipe through the screens.

Hector's Exterior Services website on a phone: Hero
01 · HEROWhat he does, where, and two ways to reach him above the fold.
Hector's Exterior Services website on a phone: Services
02 · SERVICESEvery service in one short line, each with its own page.
Hector's Exterior Services website on a phone: Before and after
03 · BEFORE AND AFTERHector's own job photos, side by side.
Hector's Exterior Services website on a phone: Text for an estimate
04 · TEXT FOR AN ESTIMATEPick a service and the message to Hector writes itself.
Hector's Exterior Services website on a phone: Gutter cleaning page
05 · SERVICE PAGESA page per service, built to be found on Google.
Walkthrough · on desktop

The full site on a laptop

01

First impression

A clean driveway, one promise, and the phone number in plain sight.

Hector's Exterior Services website on desktop: First impression
02

Services

From pressure washing to gutters and landscaping, each one a click from its own page.

Hector's Exterior Services website on desktop: Services
03

Real work

Before-and-after pairs from Hector's own jobs instead of claims.

Hector's Exterior Services website on desktop: Before and after
04

Where he works

A live map of Ocala and the surrounding towns, each with its own local page.

Hector's Exterior Services website on desktop: Service area map
05

Text for an estimate

One question, then the visitor's own messaging app opens with the request written.

Hector's Exterior Services website on desktop: Estimate card
06

Service pages

Each service gets a page that answers the question and asks for the job.

Hector's Exterior Services website on desktop: Pressure washing page

The Challenge

Hector's Exterior Services is a veteran-owned pressure washing and exterior cleaning company based in Ocala, Florida, serving homes across the surrounding towns. Its website and listings were run by a marketing subscription service. The site showed a call-tracking number instead of Hector's own, the domain sat in the vendor's account, and the Google Business Profile had little more than a name and a few photos.

Hector wanted two things: a site that turns a homeowner's visit into a request for an estimate, and full ownership of his business online, so that his name, number and listings would stay his whoever he works with.

The Solution

We built a fast, mobile-first site in Astro with a calm limestone, live-oak green and brass palette that matches his brand. Instead of a long form, the estimate card asks one question, which service, and opens the visitor's own messaging app with the request already written to Hector. Nothing to fill in, nothing for the site to store. Hector's own before-and-after photos sit right below the services, and every service and town he covers has its own page with local search markup.

Then we handled everything around the site. We moved the domain into Hector's own account, connected it with HTTPS and redirects from every old page address so existing links kept working, and set up Search Console in his name. We rebuilt his Google Business Profile with a new description, services, attributes, photos, logo and text messaging, made sure his own phone number shows everywhere, and designed print-ready business cards to match.

The Results

Hector now owns his domain, his Google listing and his search data outright, and every page points customers to his real number. Homeowners can go from a Google search to a text with Hector in a couple of taps, on a site that loads fast on their phones. The site is live at hectorsexteriorservices.com.

Text-to-Estimate
In Two Taps
Owner-Held
Domain, Listing & Search Data
Local Pages
For Every Service & Town
Visit the Live Site →

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