Case Study

Baraka Restaurant

Industry: Restaurant & Hospitality Services: Branding, Web Design, Online Menu Delivery: Scope-specific

Baraka is a Middle Eastern kitchen and bakery on Lisbon Street in Lewiston, Maine — shawarma, falafel, and pastries "cooked the way our grandmothers taught us." The site needed to carry that heritage and warmth while doing the practical job of getting people fed.

Walkthrough · on a phone

Hungry on Lisbon Street, phone in hand

A restaurant site gets used standing on the sidewalk. Swipe through the screens.

Baraka Restaurant website on a phone: Hero
01 · HEROToday's hours and a call-to-order button, always one tap away.
Baraka Restaurant website on a phone: The word
02 · THE WORDWhat baraka means, and the four things the kitchen stands for.
Baraka Restaurant website on a phone: Today
03 · TODAYThe signature shawarma meal, with its price.
Baraka Restaurant website on a phone: The menu
04 · THE MENUFilter by sandwiches, plates, sides and pastries.
Baraka Restaurant website on a phone: Menu items
05 · MENU ITEMSReal food photography, prices and dietary tags.
Baraka Restaurant website on a phone: Find us
06 · FIND USAddress, phone, directions and the week's hours.
Walkthrough · on desktop

The full site on a laptop

01

First impression

Warm type, real food and the restaurant's Arabic name as its signature.

Baraka Restaurant website on desktop: First impression
02

The word

The story told in four short lines, not a wall of text.

Baraka Restaurant website on desktop: The word
03

Today

One featured plate, priced, with a way to order.

Baraka Restaurant website on desktop: Today
04

The menu

The whole menu, filterable, so nobody has to call to ask.

Baraka Restaurant website on desktop: The menu
05

Visit

Hours that follow the real clock, with a map.

Baraka Restaurant website on desktop: Visit

The Challenge

A menu-driven restaurant lives or dies on two things: can people find what they want to eat, and do they trust the place before they walk in? Baraka needed a site that read as authentic rather than generic — no stock falafel photos, no templated "our story" filler — while still doing the unglamorous work of listing every sandwich, plate, and price clearly.

The Solution

Automyte built a warm, charcoal-and-red site anchored by real food photography and the Arabic word "بركة" (baraka — a blessing) as a quiet cultural signature rather than a gimmick. The full menu — sandwiches, plates, sides, and pastries — is browsable and filterable on-site, so a hungry visitor doesn't have to call to find out if they have sambousa today.

Hours update dynamically based on the real clock, so the site never shows "closed" during business hours or "open" after close — a small detail that matters a lot for a walk-in-and-pickup restaurant with no reservation system.

The Results

Baraka now has a digital front door that matches the kitchen — direct, warm, and unmistakably itself — with the full menu and real hours always one tap away.

Full
Menu Online, Filterable
Live
Open and Closed Hours
1 Tap
Call to Order
Visit the Live Site →

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