207 Barbershop
A premium Lewiston barbershop needed a digital presence that matched the in-chair experience. We delivered a new brand identity, a fast website, and online booking that works around the clock.
From the shop window to a booked chair
This is the real booking flow, with live availability. Swipe through the screens.
The same flow on a laptop
First impression
The storefront, the new 207 mark and one clear call to action.
Services
Cuts side by side with photos and prices.
Booking
Services, barbers, dates and times in one panel.
Live times
Pick a day and see exactly which slots are open.
The Challenge
207 Barbershop, a premium grooming lounge in Lewiston, Maine, was relying on standard, unoptimized local listings to drive traffic. They lacked a cohesive digital identity that matched the premium in-store experience. Furthermore, their booking process was fragmented, leading to lost appointments and extra steps for clients trying to book a cut from their phones.
The Solution
We rebuilt 207's presence from the ground up: a new brand identity and a custom-coded site that looks like the shop feels. Online booking sits right on the landing page, so a client can go from finding 207 to a confirmed appointment in a few taps, without calling.
The site was designed for phones first and structured for local search, so Lewiston clients looking for a barber land on 207 and can book on the spot.
The Results
From launch, clients who found 207 online could book on the spot, day or night, without anyone picking up the phone. In the first month, the site took roughly 100 bookings.