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Case Study

207 Barbershop

Industry: Local Services Services: Full Stack Web, UI/UX, Booking Integration Timeline: Under 2 Weeks

A premium Lewiston barbershop needed a digital presence that matched the in-chair experience. We delivered a brand-new identity, high-converting site, and a seamless online booking engine that runs 24/7.

Before & After
207 Barbershop website after Automyte redesign
207 Barbershop original website
BEFORE
AFTER

The Challenge

207 Barbershop, a premium grooming lounge in Lewiston, Maine, was relying on standard, unoptimized local listings to drive traffic. They lacked a cohesive digital identity that matched the premium in-store experience. Furthermore, their booking process was fragmented, leading to lost appointments and unnecessary friction for clients trying to schedule a cut seamlessly from their mobile devices.

The Solution

Automyte stepped in to architect a complete digital overhaul. We engineered a highly performant, custom-coded web experience that reflects the aesthetic of the barbershop. By integrating a seamless, low-friction online booking system directly into the high-conversion landing page, we eliminated drop-offs.

The site was built prioritizing mobile-first interactions and aggressive technical SEO, ensuring that when Lewiston locals search for a barber, 207 is the immediate, frictionless choice.

The Results

Post-launch, the digital engine immediately began capturing passive traffic and converting it into appointments without human intervention, effectively functioning as an automated receptionist.

+40%
Online Bookings
<1s
Page Load Time
#1
Local Ranking Push
Visit the Live Site

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