Sunnyside Home Care
A new personal care agency in Lewiston, Maine needed a complete brand identity — from logo to live website — to establish trust with families and launch their referral pipeline from day one.
The Challenge
Sunnyside Home Care LLC was a brand-new personal care company preparing to serve older residents and people living with disabilities across Maine. With zero existing brand assets, no logo, no color system, and no web presence, they needed a partner who could build everything from scratch — fast — so they could start accepting MaineCare referrals and onboarding clients.
The target audience — families researching care options for elderly loved ones — demands immediate trust signals. A generic or unprofessional website would be a dealbreaker.
The Solution
Automyte designed a complete visual identity system anchored by a warm, memorable logo: a stylized sun sheltering a home, symbolizing warmth, protection, and care. The golden-amber and deep navy color palette evokes both professionalism and approachability.
We then engineered a fully responsive, single-page website built for conversion. The site architecture includes dedicated sections for services (Activities of Daily Living, Instrumental ADLs, Person-Centered Planning), trust-building credentials (licensing, certifications, quality assurance), testimonials, and a prominent contact funnel.
Every design decision — from typography to micro-interactions — was calibrated to communicate compassion and competence simultaneously.
The Results
The complete brand package gave Sunnyside Home Care a professional, polished presence from day one. The website is now the cornerstone of their client acquisition pipeline, accepting MaineCare referrals and driving initial trust with families across the region. The site is live at sunny-side-one.vercel.app.